Discrete Choice Modelling is a core capability of Future and Simple, but the services and processes we build around it ensure the best result for our clients.

The tools we use occupy a particular niche in science, but apply to many, many problems.

We specialise in:

• managing research projects which use discrete choice modelling methods, including information acceleration projects - in which information attributes are tested
• creating computer-based survey instruments for these projects
• creating video and rich media stimulus for these projects
• specifying the project sample and managing fieldwork

We work at the forefront of our field, continually extending the theory, and fine-tuning its commercial application.

Most of the data for our models is stated preference data, collected via computer based survey. Respondents complete the survey online, or in a central lab, or by laptop intercept in a shopping centre. We create computer-based survey instruments which will work online and/or offline.