Future and Simple is a market research consultancy specialising in discrete choice modelling and related methods.
We tell our clients what their customers want, now and in the future.
To do this we use the best and newest science available. The mathematics are complex, but we deliver results that are simple. Simple to understand, and simple to act on.
We analyse data collected from real-world decisions, and experimental* data. Experiments involve stimuli, and because the experimental data is only as good as the stimuli are believable, we are experts in creating film, animation, and computer interfaces for experiments.
The techniques we use occupy a scientific niche, but can be used to solve many, many problems. Our clients are in areas as diverse as politics, advertising, consumer electronics, arts administration, healthcare, academia, entertainment, banking, packaged goods, space tourism… to name a few.
We are based in Sydney, and our clients and projects are worldwide.
You can use our website to learn about the science and practice of Discrete Choice Modelling, in layman’s terms, not boffin speak.
Or find out how Future and Simple can solve different problems, facing decision makers in politics, fmcg, advertising or new product development.
You’ll also find a testament to our experience and the effectiveness of choice modelling generally in the Case Studies section.
Anything else you need to know, you might find in the section about us, or the overview of Choice Methods.
Failing that, you can simply contact us directly.
*we conduct testing on live human subjects, but don’t worry, nobody gets hurt, in fact they almost always get paid. |
"We have worked with F&S for the last 5 years on a range of projects from studies investigating the demand for high technology products, to the investigation of the reality of the demand for mass market space tourism to the characteristics of the willingness to pay for social goods and avoid social bads."
