How can environmental and ethical messages change consumer behaviour?

CnSR - Consumer Social Responsibility

Following on a study that showed consumers in Western countries would pay, on average, $30 more for a pair of sneakers that were not made with exploited labour, this study, for UNSW and Copenhagen Business School, will assess the impact of positive, neutral and negative messages about globalisation and the environment on demand for Athletic Footwear and Facial Tissues.

Initial field work is in Australia and Turkey.